What comes first - a blueprint or a concept?
... within this challenging and sameness environment, how do you efficiently construct a great new website or a refresh for an existing website?
Evolving your brand from aspirational to iconic
From aspirational to iconic - how does one accomplish that!
To bleed or not to bleed - that is the question.
How do you create anticipation and wonder?
Is the pen mightier than the keyboard?
Writing is the expression of an idea. It is the learning tool all designers should exercise to hone their expertise.
Colour and Brand Recognition
Choosing your primary brand colour(s) to represent your brand to your audience is always a challenge. Colour represents many things ….
“Observation” - Key to Good Design
Branding absolutely requires broad perspectives.
Stop, look and listen!
Don’t just use a cookie cutter template.
mundane, sameness, routine - are you ok with that? I’m not.
It Takes A Village …
freelancing/contracting and the advantage of having a ‘stable’ of creatives to pivot with
Too many layers spoils the cake.
What a mess - layer upon layer upon layer. Challenge yourself - use only one layer!
Design Audits - what are they and why are they useful?
what are design audits? why would I need one?
How to protect creative thought generation from AI
Prompt AI to generate but not to create. Be your own creative.
‘Perceiving’ colour differently.
‘Perceiving’ colour differently. Consider what it would be like as a designer to work ONLY in gray scale…..
What’s the difference between an art(ist) and a design(er)?
artist or designer - which are you?
What was created after 5,126 failed prototypes?
Don’t underestimate failure, it is a process, and it will absolutely prove itself.
