AI is here, now what!?

Ai is here. Fact.

So, it's time to stop resisting reality and start learning everything you can about using this new tool - AI. More importantly, learn how to stay ahead of it by becoming its director. Standing on the sidelines or panicking about the technology only puts you at a disadvantage.

You should still do the first part yourself. Write down your thoughts. Keep your journal and pen close by. Sketch. Take quick photos with your phone. Capture ideas and create snippets from them. Then ask AI to help you structure, expand, focus, refine, and tighten your work.

Treat AI like an editor - the professional outsider who reviews your work, helps sharpen your focus, and keeps you moving toward the best solution.

Learn how to delegate to it effectively. Think of it the same way you would work with a subcontractor or a junior designer in your studio: you assign tasks. The clearer the brief, the better the outcome. Clear direction helps refine the process and allows you, as the designer and creative director, to continue doing what you do best—completing projects in a unique and competitive way.

It's also important to understand that prompting AI for copy, illustrations, and video requires different approaches. Each medium operates differently because each AI model thinks and generates distinctively based on divergent structures.

I recently decided to explore where this industry stands today and how AI is actually being used. Wow - what a learning experience. I discovered far more than I expected. You'll have to watch the class for yourselves to see what I mean. After that, the rest is up to you. Chromatic Lab - classes for AI and it’s tools - https://www.thechromaticstudio.com/chromaticlab

Don't be stubborn and get left behind.

— the brand auditor —