Evolving your brand from aspirational to iconic
From aspirational to iconic - how does one accomplish that!
To bleed or not to bleed - that is the question.
How do you create anticipation and wonder?
Is the pen mightier than the keyboard?
Writing is the expression of an idea. It is the learning tool all designers should exercise to hone their expertise.
Colour and Brand Recognition
Choosing your primary brand colour(s) to represent your brand to your audience is always a challenge. Colour represents many things ….
“Observation” - Key to Good Design
Branding absolutely requires broad perspectives.
Stop, look and listen!
Don’t just use a cookie cutter template.
mundane, sameness, routine - are you ok with that? I’m not.
It Takes A Village …
freelancing/contracting and the advantage of having a ‘stable’ of creatives to pivot with
Too many layers spoils the cake.
What a mess - layer upon layer upon layer. Challenge yourself - use only one layer!
Design Audits - what are they and why are they useful?
what are design audits? why would I need one?
‘Perceiving’ colour differently.
‘Perceiving’ colour differently. Consider what it would be like as a designer to work ONLY in gray scale…..
“design exercise” vs “design solution”?
Getting confused - seeing design techniques used as design solutions? Me too. There’s a lot out there but they aren’t design solutions.
Type as a trope
3 categories of type as interpreted into emotion and brand value, they are …
Freelancing - 10% inspiration, 90% administration
what are 2 important tips for doing business as a designer?
3 elements; type, (not)type and?
what are the 3 basic things you need for good design? Type choice, image choice and NOW how to play nice together.
