Graphic Designer + Copywriter - The whole is greater than the sum of its parts.
Just like in design layout, you need to create a composition which allows the individual elements to compliment each other and not compete with each other.
Milk and cookies, peanut butter and jelly (I prefer jam), a cup and saucer, a horse and carriage - one enhances the other! Well, you could have one without the other, but it’s honestly better if you don’t.
Copy is extremely important to branding because it acts as the voice of your brand, directly communicating your values, to your audience.
Well-crafted copy …. can highlight what sets your brand apart from competitors, strong copy can directly influence purchasing decisions, and it can motivate customers to action. Good copy can ensure consistent messaging across all communication channels and devices, and there are many.
Design/type choice is extremely important. A strong typeface can be as recognizable as any logo. Leaning into the brand’s type in a campaign is like someone recognizing your voice when you call before you’ve even said your name! Typography, communicates a brand’s distinctiveness. With millennials and Gen Z's interacting with brands largely via social media and apps, a brand’s first touchpoint with consumers is the visual, and therefore in the designer’s arena.
As mentioned above, when it comes right down to it, you cannot have one without the other. Copy and design work hand in hand to influence and convert traffic into viable leads.
“Your brand is only as effective as how you communicate it.” Which means …. the best copy working with the best visual/design!
Copy is extremely important to graphic design (the creation of visual messaging to the audience), because it lays the foundation for the concept and to follow: the layout, typography, and overall aesthetic. Without strong copy, even an appealing design can fall short of its goals. The length and structure of the copy directly impacts how the design is laid out, determining the placement and sizing of text elements. When completed together, the outcome is ‘so clever’ and may I say - bingo!
Collaboration is key: For optimal results, designers and copywriters should work together to ensure the visual elements complement the written message. Copywriters shape the message, while graphic designers shape how that message is seen.
Which comes first, the chicken or the egg? - it depends - Copy and design should really be worked on together. Having an ‘ongoing conversation’ with the writer is the best practice. Often text and; imagery, layout, and shaping, etc. become affected and may need to be revised.
You could think of this advice as blah blah blah. Although, for myself I choose to work directly in conjunction with a writer all the time and it has consistently been fortuitous. Whether they come up with a brilliant headline which inspires me visually OR I need them to condense their slightly verbose copy, the ends justify the means! - for the solution, the audience, and the brand.
— the brand auditor —